Data Analysis and Sentiment Analysis on Amazon Reviews

Abstract

Abstract: In the present scenario, a person wants ease in their lives, so E-commerce has become a great and admirable involvement in providing the availability of any product at the doorsteps. But how a person can know the efficiency and originality of the product just by looking at the pictures and the details of the product on the websites. To overcome these issues the E-commerce websites have introduced the concept of the Reviews. Reviews are written by the customers who have already purchased it. Studies show that Product reviews are one of the most important points one considers during the purchasing from E-commerce websites like Flipkart, Snapdeal, Amazon and so on. This paper proposes a model that detects whether the given review is positive, negative, or neutral using the method of sentiment analysis. And using Data Analysis we can find the extension of this paper, we are planning to use a type of sentiment analysis, Opinion Mining which is the research field that predominantly makes automatic systems that will find opinion from the text written in human language. Using opinion mining, we can find whether the given reviews are fake or not. In this paper we have used Amazon food reviews data and based on the rating given by the user we are classifying reviews as positive, negative, or neutral. For positive review ratings given were 4 and 5. For negative review ratings given were 1 and 2. For neutral, rating given was 3. Based on these ratings, we are performing sentiment analysis using Scikit Learn and finding the accuracies of various classification algorithms. We are using Jupyter Notebook for visualization of documents and live coding. Keywords: Data analysis, classification algorithms, data visualization, machine learning