Abstract
The excessive use of social media is prevalent among undergraduates. Dark triad personality is one of the significant predictors of social media addiction, but inconsistent findings were reported. This study adopted the personality-coping-outcome theory as a framework to examine whether coping strategies mediate the effects of dark triad personality on social media addiction. The purposive sampling method was used to recruit 219 undergraduates for a survey. The results showed that only narcissism is associated with social media addiction, and only avoidance coping strategy mediated the effects of pathology on social media addiction. It is suggested a complete theory is required to explain the relationships between dark triad personality and social media addiction, and a coping scale to be developed to cover the coping strategies that fit dark triad personality.
Highlights
Social media channels on the Internet, allowing users to share with others online with Facebook, Whatsapp, Youtube, or Instagram (Carr & Hayes, 2015)
The results showed that only narcissism is associated with social media addiction, and only avoidance coping strategy mediated the effects of pathology on social media addiction
Aims of the Study Using the personality-coping-outcome theory as a framework (Gallagher, 1996), this study examines the relationships among dark triad personality and social media addiction and whether coping strategies mediated the dark triad personality on social media addiction
Summary
Social media channels on the Internet, allowing users to share with others online with Facebook, Whatsapp, Youtube, or Instagram (Carr & Hayes, 2015). People can create profiles and access various platforms and devices to engage in multiple social activities such as file sharing, chatting, and online gaming (Bányai et al, 2017). The Malaysian Communications and Multimedia Commission (2018) reported that Internet users’ most common activities were visiting social networking platforms. The two most popular communication and social networking platforms were WhatsApp and Facebook. Studies found that social media addiction was prevalent among generation Z (1991 and after), as technology advancement emerged when they were born (PrakashYadav & Rai, 2017). Social media addiction is defined as an uncontrollable motivation to be involved in social media activities.
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