Abstract
Ticketmaster was presented with a crisis on February 2, 2009, when some fans trying to purchase tickets online to Bruce Springsteen concerts were redirected to Ticketmaster-owned secondary ticket distribution website, TicketsNow, and erroneously purchased tickets at a higher price than the original ticket price. The purpose of this research-in-brief is to compare Ticketmaster's response to the theories of crisis management presented in the public relations literature.
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