Dampak Pandemi Covid-19 terhadap Penurunan Pendapatan Koran Sebagai Media Cetak Di PT. Top Metro Media Tahun 2020- 2021

Abstract

The widespread spread of Covid-19 creates uncertainty about the speed of the world economy. Indonesia's economic growth in 2020 experienced a decline in the print media industry. This research uses a descriptive research methodology according to the type of research, methodology, context, and period of research. Descriptive research explains that: descriptive research is a research approach to examine an object, a set of conditions, a system of ideas, or a group of current events (Nazir, 2005: 54). Using data collection methods and time spans, the researcher collects all the important data set. Top metro media during the pandemic is now experiencing a lot of decline in print media buyers caused by the sophistication of technology that is increasingly rapid and developing which has resulted in print media not being bought or has begun to be no longer produced among people who often read print media, namely parents among teenagers / adults they choose technological sophistication, especially in print media which 2 (Two) Years ago experienced a very dramatic decline in sales and income from whichever party made the company experience a decline in revenue and reduced employees, in the first year of the Covid-19 Pandemic.