DAMPAK GELOMBANG EKONOMI BARU BAGI PERILAKU USAHA KULINER

Abstract

The existence of a new economic wave in current economic activities is transforming the former economic order. The economic growth makes economic activities more productive as a result of people's easy participation in economic activities. Ideas, knowledge, information, and technology are factors that make it easier for people to use the new economic tide as a livelihoods. One of the perceived effects of the new economy is that of the culinary operations on street food in Tasikmalaya City. The new economic wave directly impacts their business behavior in determining appropriate strategies in sales. A method of study is a qualitative study with a descriptive approach. Data analysis techniques use data reduction, create descriptive and systematic summaries, and draw conclusions based on data obtained through various information sources, such as observation, interviews, and previous research reports. The results of this study prove that culinary behavior on the street food in tasikmalaya city impacts the existence of a new economic wave through the adjustment to sales strategies, such as products, price, location, quality of service, and promotion. It is marked by a variety of factors from the new economic wave that is felt and applied to the street food industry in Tasikmalaya.