Abstract
The study takes notice of ‘Film circumstances’ understood at a certain time that movie house in essential place for enlightment and publicity of the national policy for ordinary people when TV broadcasting is not still propagate across the country in South Korea, and then Daehan News(“Korean news”) and cultural Film provided the ordinary way of film exhibition and its contents regardless of film reception and response of audience. Particularly this work examines the military government early penertrated the importance of the film as propaganda media during the period, founded the National Film Production Center and news films and cultural films produced through this, introducing and persuading ordinary people of the state family planning programs in Korea. This shows beginning with perfect visualization of familiar-looking slogan, economical thought of population including a population explosion and data through surveys and census programs, regarding its past as the other and providing utopian vision for the future based on a dichotomy between rural and urban areas and the process making ‘the new family’ adhering closely to contradictory attitude about women and family through national strategic planning rationality.
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