Abstract
This paper analyzes the emergence of a popular magazine in Indonesia, i.e., D'RISE which is quite sought after by muslim teenagers in Sukabumi Indonesia and some other areas. The presence of this magazine is factored by the angst against the secularization of popular culture that threatens the religious values of the teenagers in Indonesia. This study is conducted to examine whether the magazine representing a form of da’wah through writing or it has other relevance elements against popular culture and ideological reasons. This study combines empirical and theoretical data. The result of this study has found that: First, the concept of popular culture magazine D'rise is shown through the cover design, style and material language magazine which reflects popular culture. Second, the magazine D'rise created the piety of it’s readers with a touch of popular culture. Third, the magazine D'rise has contributed to a massive spread of conservative Islamic ideology, the concept of Caliphate and criticism on the Government.
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