Czynniki kształtujące branżę medialną w fazie cyfryzacji – analiza publikacji naukowych

Abstract

The objective of the article is an attempt to identify the most important topics shaping the media industryin the second decade of the 21st century, which can be identified with the digitization phase in the development of the industry. The thematic analysis covered 591 publications that appeared in three leading scientific journals in the field of media management and media economics, i.e. “Journal of Media Economics”, “International Journal on Media Management” and “Journal of Media Business Studies”. The results of the conducted analysis were compared with the topics indicated by leading researchers in this area in leading publications defining media management and media economics, i.e. Handbook of Media Management and Economics. Differences can be observed between the topics indicated by experts as trends in the development of the industry and those dealt with by researchers publishing in scientific journals. This is important from the point of view of defining media management and media economics and further development of this field.