Cyfrowe (nie)kompetencje. Nowe technologie w służbie „ja”

Abstract

The paper aims at examining the significance of new media for redefining meanings of social competences. As social actors witness new social situations in the technologically mediated world, they start seeking for alternative means of enhancing their social position and adapting to the altering reality of everyday life. New media users learn to manage the different ways of managing and broadcasting their ‘self’. Streaming their lives online they navigate networked audiences, trying to find balance between the public and the private. Digital networking platforms are being used not only for the purpose of sociability but also to negotiate their image and create perceptions of ‘self’. However, the majority of them do not possess the skills needed to efficiently maneuver through mediated social networks. Moreover new media are considered to create conditions for the eruption of cultural narcissism and addiction to new technologies. In the paper attention is drawn to the tensions related to the significance of this new set of social competences and potential drawbacks of the development of the analyzed type of cultural practices.