Abstract
When companies try to use traditional print or TV advertising methods to market in cyberspace, they invariably fail. Traditional marketing does not address the radically different dynamics of the cyberworld, but cybermarketing does. Cybermarketing Essentials for Success provides a supplement to traditional marketing by outlining a multi-dimensional marketing strategy that includes generating sales, selling to existing customers, and providing customer service and support. To succeed in the cyber age, cybermarketing is a must.
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