Abstract
Today’s young generation prefers searching for information over the Internet. Whatever information is easily obtained quickly on smartphones through the web and or social media such as Instagram or YouTube. Search for beauty information is done because of curiosity or find the beauty products they need. Looking for information on beauty, YouTube is a form of video impression to be an easier choice than to be able to surf the web first. The aim of the study wanted to know what kind of video was used by the young generation in search of information about beauty and how the adolescent’s reaction was in seeing YouTube’s beauty video views. The method of this study is qualitative research. This study conducted a beauty video view analysis on YouTube and in strengthening the data was conducted interviews. The results showed that YouTuber can influence the audience to see its channel. The beauty of animation video has not been able to give more reliable results in watching the impression.
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