Abstract

Puebla, México, the capital of the state, is an important consumer of cut flower and foliage species. A questionnaire was applied by interviews to owners or sales managers of 40 flower shops and six flower markets. Puebla´s flower shops offer a wider variety of flower species than those offered by Puebla´s markets. Flower species at the markets are cheaper but their quality is lower. Also, markets offer more cut flower species from open-air production (Celosia cristata, Centaurea cyanus, Gladiolus sp., Matthiola incana, Tagetes erecta). It is interesting to note that both flower shops and markets offer a wide assortment of good quality of cut foliage. The objective of this investigation was to receive information on offer and demand of species and varieties of cut flowers and foliage in Puebla, as well as preferences of men and women for these products.

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