Cut costs in half: Drive enrollment by integrating CRM with Facebook, Google

Abstract

PHOENIX — Looking outside the box for ideas and solutions to transform your institution's marketing can mean the difference between enrollment growth and stagnation. But how can your institution translate the strategies that work so well for retail marketing, to fit the needs of your prospective students? Integrating your customer relationship management software with your Facebook and Google advertising does exactly that, according to Elisa Crossland, executive director of university relations for the University of Houston‐Downtown. This integration enables you to get twice the advertising for the same amount you're already spending, Crossland said.