Abstract

The relevance of this article is due to the high importance of customs control procedures for the development and expansion of international trade, as well as the need to improve the efficiency of customs authorities through the use of digital technologies. The purpose of the article is to substantiate the need for the development and implementation of the digital tool "Customer Declarant Map" based on artificial intelligence in the processes of customs control in order to increase its efficiency. Methods of a systematic approach were used as research methods, a comparative method to clarify the elements of using artificial intelligence to improve the efficiency of customs control, a qualitative content analysis method to justify the importance of forming a "Customer Declarant Map" was implemented using a descriptive analysis, a review of literary sources and acts international law. Achieving this goal required the solution of certain tasks. Based on the results of the analysis of theoretical approaches to the essence of customs control, its significance for the competitiveness of business was clarified due to the increase in volumes and facilitation of international trade, since customs services act as an external factor in competitiveness and the characteristics of individual decisions within the framework of customs control intended for entrepreneurs, which can be considered positive in terms of enterprise competitiveness. The further active introduction of digital technologies, in particular, artificial intelligence in the activities of customs authorities for the processing and analysis of various information from numerous data sources, is justified. The formation of a "Customer Declarant Map" - a map of the path of the customs declarant, is proposed, the advantages of artificial intelligence in this process are highlighted. It has been substantiated that the introduction into practice of a new digital path map tool for the customs declarant "Customer Declarant Map" will improve the efficiency of customs control, facilitate international trade, and reduce customs risks.

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