Abstract
Since the advent of the internet the gaming market has undergone a significant transformation, embracing global publishing and sales, as well as the exponential growth of online gaming. However, the appeal of this market extends beyond the games themselves, as it offers users immersive experiences not only as players but also as creators and customizers of their in-game characters. This research paper centres around the hypothesis that games have the potential to foster interaction and provide experiences that go beyond their mechanics and design, leveraging the customization options available to players. To explore this concept, an online survey was conducted, supported by a theoretical framework drawing from the fields of design, media, and psychology. The survey aimed to investigate the prevalence of customization practices, examining how players acquire customizations for games and how these personalization enhance their overall gaming experience. The findings underscored the significance of customization as a prominent aspect of gaming and revealed that players derive enjoyment from engaging in this activity, considering it an integral part of their gaming journey. These findings suggest that customization can serve as a valuable tool to enhance players' sense of attachment to the game universe.
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