Abstract
The discourse on sustainable fashion has so far ignored two important perspectives; the contribution of fashion from Africa and how socio-cultural factors contribute to sustainability. The paper bridges this gap. It discusses the West African prèt-a-porter fashion production model which is undergirded by socio-cultural milieu of exclusivity, uniqueness, and individuality. Customized prèt-a-porter is a limited-edition ready to wear model by Ghanaian and Nigerian fashion designers that ensures measured volume of production, demands high level of creativity, and proscribe sustainable laundry measures to ensure long-life span of clothes. The paper is a qualitative research study conducted in Lagos, Nigeria, and Accra Ghana between 2018 and 2021. It involved in-depth interviews of fashion designers in the two cosmopolitan cities on their experiences as fashion producers in Africa.
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