Abstract
The third-generation incubator is generally characterized by embedment of social networking and customized incubation services are closely embedded in the social networking. How the social networking play their role in the process that customized incubation services facilitate the growth of tenant? In order to disclose whether social networking services (SNS) mediate the impact of customized incubation services on the growth of tenants, this article focuses on the whole process where customized services facilitate the growth of tenants by means of social networking services. First, it employs situational theory and contingency theory to analysis why customized services result in behavior of social networking services; second, it explores why behavior of social networking services facilitates the growth of tenants based on co-production theory and social network theory; next, it conduct a study on the direct relationship between customized services and growth of tenants anchoring on the theory of co-production, customer satisfaction, and dynamic environment. Based on these theories, it develops the overall theoretical model of mediating effect. Following that, it conducts empirical test: it has first ascertained whether there is a positive relationship between customized services and growth of tenants. Then, three paths of the theoretical model have been measured by means of the structural model. At the same time, the t-test and the Sobel test are employed to justify their significance. If we only contemplate customized incubation services and growth of tenants, they are positively correlative. On the other hand, if referring to the role of social networking services in this process, we disclosed that not only customized incubation services positively impact behavior of social networking services, but also behavior of social networking services positively facilitates the growth of tenants; at the same time, the customized incubation services exhibit no direct impact on the growth of tenants otherwise. It witnesses that the behavior of social networking services fully mediates the relationship between customized services and the growth of tenants. As a result, we should promote incubation services to be deeply embedded in social networking services; incubator management should even improve the capability to deal with big data embedded in social networking services. In additional, entrepreneurial ecosystems should be also embedded in social networks intensively.
Highlights
There is no generally accepted definition of “social networking services.” While according to Wikipedia, a social networking service is an online platform, which people use to build social networks or social relationship with other people who share similar personal or career interests, activities, backgrounds, or real-life connections
Most incorporate common features are: (1) Social networking services are Web 2.0, Internetbased applications, (2) User-generated content (UGC) is the lifeblood of social networking services, (3) Users create servicespecific profiles for the site or app that are designed and maintained by the social networking services (SNS) organization, and (4) Social networking services facilitate the development of online social networks by connecting profile of a user with those of other individuals or groups1
This study investigated state-level business incubators located in the five regions according to the general administrative division of China: Northeast, North, East, Central, South, and West
Summary
There is no generally accepted definition of “social networking services.” While according to Wikipedia, a social networking service is an online platform, which people use to build social networks or social relationship with other people who share similar personal or career interests, activities, backgrounds, or real-life connections. While according to Wikipedia, a social networking service is an online platform, which people use to build social networks or social relationship with other people who share similar personal or career interests, activities, backgrounds, or real-life connections. People use the social networking services for viewing and obtaining information, and for creating and maintaining social relationships. Social networking services have fundamentally changed how people communicate with each other. They have made it extremely easy to establish relationships among individuals as well as between individuals and organizations. Social networking services are referred to as social networking site or SNS or social media. These terms are used interchangeably in this article
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