Abstract
This article examines the peculiarities and peculiar conditions of the formation of the consumer market in the process of its formation and development. At the initial stage of the transformation period, the consumer market was formed in the context of a widespread shortage of consumer goods and a decline in domestic production. During the transition to an open economy, the shortage of goods was eliminated, not by increasing the supply of domestically produced goods, but by importing foreign-made consumer goods. Domestic producers could not stand the competition and imported goods poured into the domestic market, primarily goods from China. The main reasons hindering the development of the consumer market are formulated and measures are proposed to reduce the factors that negatively affect the consumer market.
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