Customers Satisfaction: A Study for Client Retention among Stock Broking Firms

Abstract

Indian monetary service sector is that the one in all, the foremost spirited sector for the past decades as a result of liberalization and deregulation of monetary sector. Within the most recent decade, India's GDP has move up from 414 billion dollar in 2001 to 1.3 trillion dollars in 2012. This development in the size of economy has been praised by eight fold increment within the capitalization of the Indian business. Accordingly individuals are currently putting more and more in securities exchange to broaden the worth of their money. The assorted changes in clients’ manners are basic drivers of latest business development within the financial services sector. A number of this trends comprises a demand for ubiquitous accessibility of knowledge and services, provision of individualised information (together with customised consulting and trouble solutions precise to individual financial concern), and also the accessibility of various high-quality communication channels (e.g. mobile banking, Internet services, call centres and so forth.). Financial service institutions are striving to induce additional investors to enhance their business. Relationship management is taken into account to be a one of the most significant device to maintain customers of financial service institutions within the digital era. The rationale of the study shows the secondary market trading in India and to identify the satisfaction level of the customer with respect to the broking houses, and also the quality and valuable services provided by stock broking houses within the area.