CUSTOMERS OPINION ON E-GROCERY STORES

Abstract

The study explores consumer perceptions of e-grocery stores in the context of online food purchases, particularly focusing on factors such as pricing, promotions, convenience, product quality, and overall shopping experience. E- commerce platforms like Big Basket utilize advanced technology and marketing tactics to attract and retain customers by offering competitive rates and diverse products, including Indian grocery items. Understanding consumer opinions in this domain is crucial due to the significant role groceries play in households and the potential impact of external variables on consumer behavior. The research aims to unravel the complexities of consumer perceptions to provide insights for practitioners and researchers in the e-commerce sector, informing marketing strategies, enhancing customer satisfaction, and fostering sustainable growth in the e-grocery market.