Abstract
The global market of insecticide products is expected to garner around 16.7 Billion US by 2020, registering a CAGR of 5.0% during the forecast period 2014 to 2020. Companies are operating in this market focus on product launches as part of their growth strategy. As the retail sales of global e-commerce have continuously grown, e-commerce has gained the large share from physical retail over the last decade derived from the impact of greater internet access and technology development that make online shopping easier and more convenience. The research analyzes data of customer behavior intention by parallel compare impact of the data from general product and insecticide product. In analyzing data, single Linear Regression and multiple linear regression were employed to investigate the impact and difference between dependent and independent variable. The 400 respondents who are using online application and have online shopping experience were implied to investigate the factors that have intention to decision on purchase product via online channel in this research. The results have been interpreted that people have more concern on purchase of insecticide online in product attitude, customer service, purchase and delivery, and promotion of insecticide. This study concept and valid the customer behavior toward insecticide product for set strategy of the insecticide in online market.
Highlights
According to the online shopper, are increasing around the globe
Single Linear Regression (SLR) apply for study relationships between variables variable according to the defined conceptual framework
Multiple Linear Regression (MLR) uses several explanatory variables to predict the outcome of response varies according to the defined conceptual framework
Summary
According to the online shopper, are increasing around the globe. Consumers unite and combine their buying power to bargain for a significant volume discount from a seller. It helps support the new seller to enter the market quickly. This research provides an overview study to examine customers‟ behavior intension regarding online shopping of general product and insecticide products in Thailand. The hypothesis of the study will have constructed corresponding from the questionnaire. The result of the study will present and a brief overview of the survey to the conclusion
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