Customers Attitude towards E-Banking System in Rajasthan

Abstract

Banks have traditionally been in the forefront of harnessing technology to improve their products, services and efficiency. They have, over a long time, been using electronic and telecommunication networks for delivering a wide range of value added products and services. Internet is increasingly used by banks as a channel for receiving instructions and delivering their products and services to their customers. This form of banking is generally referred to as Internet Banking, although the range of products and services offered by different banks vary widely both in their content and sophistication. Internet banking services are crucial for long-term survival of banks in the world of electronic commerce (Burnham 1996). The market for Internet banking is forecast to grow sharply in the next few years, affecting the competitive advantage enjoyed by traditional branch banks (Duclaux 1996; Liao et al. 1999). Indeed, it also was estimated that financial institutions that failed to respond to the need for Internet banking services would likely lose more than 10% of their customer base by the year 2000. Internet banking would help banks present a potentially low cost alternative to brick and mortar branch banking. Banks began to offer Internet banking services, they would still be less costly than the traditional branch banking. This paper presents a study of Customers Behaviour on E-Banking. Paper concludes that what problems consumers are facing while using the e-banking and the opportunities with special reference to Jaipur Rajasthan. The chi-square statistical test has been used to determine the association between customer and awareness and use of e-banking. This research also gives opportunities to conduct the further development in e- banking and helps to the banking professional.