Customers' Adoption of Biometric Systems in Restaurants: An Extension of the Technology Acceptance Model

Abstract

Given the tremendous development of consumer-oriented biometric systems, this study examined consumers' adoption of biometric systems in restaurants. To truly capture the context of biometric system adoption by restaurant guests, the original technology acceptance model (TAM) was extended by adding perceived security of biometric systems and perceived innovativeness toward information technology. Validating this extension of the TAM, this study found that restaurant guests are ready to adopt biometric systems in restaurants, and their adoption is largely influenced by their perceptions of usefulness and security of the biometric systems. Several important academic and managerial implications are discussed.