Customer Taste & Buying Behavior for FMCG Products A Special Reference to the Rural & Sub-Urban Area of Lucknow City of Uttar Pradesh

Abstract

The sub-urban market is one of the best opportunities that FMCG companies trying to cash now a days and the companies tries to put their effort to get the best results from these companies. For any of the common family in these areas a major portion of the monthly budget of each household is reserved for FMCG products. The amount of these products distributed in the market against FMCG products is very high, as the compared with the number of products the customers consumes. The condition of competition in FMCG sector is extremely high resulting in extreme pressure on margins of profit.
 In this paper my efforts are to understand the buying behavior of the consumers towards FMCG products as there was a time when the FMCG companies ignores the consumers, they just want to produce and sell the product as and where basis they have no interest to produce or sell products on consumer basis or their interests. As per studies it seems that it is the initial stage for the Indian FMCG sector and as per as the time had passed, the strategy and marketing style of FMCG companies had been changed. As the title of my paper reflects, my focus area is more and more sub-urban areas of the Lucknow city and nearby areas of the Lucknow. I had tried to understand the market of FMCF sector in Lucknow and what the customer says for the products and the one most important aspect that whether the customer are loyal for the company or products or not?