Abstract
Good customer service is not a new concept for the enterprises but the development of a holistic customer-oriented service model will be a critical way to increase the value of the business and promote products and services to achieve enterprise sustainability and innovation in the digital age. The article presents the results of research aimed at developing a modern model of integrated customer service. The idea to combine several marketing complexes to build a system of "customer acquisition" was presented. A three-stage model has been developed the use of which will allow the company to determine and understand the directions of development of its service and on this basis to achieve its goals. The conditions for the implementation of this model are discussed.
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