Abstract
Electronic marketing is a great revolution in the age of globalization. The use of technology like digital device for better marketing result is online shopping and marketing. A seller are developing strategies to satisfy online shopper’s demand. Various researching customer behavior in the scope of online shopping to see which element can influence them toward online shopping. This research to examine the satisfaction customer in online shopping trading and how it can encourage WOM strategy in marketing of the product and service. The respondent is among society with vary background due it can show the different opinion about the satisfy in online shopping. The data collection will based on questionnaire and measure by Likert scale data. Thus, the final result was analyzed using SmartPLS along the research. The result concluded that all the variable are significant toward customer satisfaction and it can allow WOM strategy as a tool to advertised the product and service.
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