Customer Satisfaction towards Nandi Pipes Pvt Ltd: A Case Study In Chittoor In Andhra Pradesh

Abstract

Listen

Translate article

Customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation. We found that the majority of respondents are preferred quality, quantity, price and availability of Nandi pipes, are influenced by mouth publicity, news papers, A.P.S.R.T.C Buses and televisions factors in their purchasing of Nandi pipes, 28% of respondents are satisfied and few of respondents are not satisfied with the delivery of Nandi pipes, Company adopted a common credit policy for all customers to exchange the product, majority customers using Nandi pipes and few customers are using competitor's pipes (Sudhakar, Monarch). I. Introduction Customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator with in business. In a competitive market place where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element. Satisfaction is a person's feeling of pleasure or disappointment resulting from comparing a product is perceived performance (outcome) in relation to his or her expectations. As this definition makes clear, satisfaction is a function of perceived performance and expectations, if the performance falls short of expectations, the customer is dissatisfied, if the performance exceeds the expectations, the customers are highly satisfied (or) delighted. Many companies are aiming for high satisfaction because customers who are just satisfied are still find it easy to switch when a better offer comes along, those who are highly satisfied are much less ready to switch. High Satisfaction or delight creates an emotional affinity with the brand, not just a rational performance. The result is high customer loyalty. Growth of Nandi Pipes Pvt Ltd: Nandi pipes Pvt. Ltd. is commissioned with the objectives of catering to the agricultural needs of the region. In earlier days, tools used for Water flow were very ineffective with high percentage of seepage losses. To counter this draw back PVC pipes were favourably welcomed, this has been the mission of Nandi pipes Pvt Ltd. the Major irritants in a gricultural practices l i k e lack of rain fall. Ground water lifting water transport with in the fields has provided magnificent thrust to HDPE pipes market. These factors helped Nandi Pipes Pvt. Ltd, to record an excellent growth since 1977 onwards. Qua li t y is the dom in at ing factor in th e growth of Sales. Well-equipped Laboratory a n d q u a l i t y control office looks after th e qua l i t y. The company not on l y improving the brand name bu t also it is undertaking takeover of the competitor's brands. In 1977 the company takes over the sagar brand. The manufacturing pl ant of sagar brand was at Medak District. The Nandi Pipes Company not slopped with that victory, the company over another main competitor's brand Monarch in 1999. The m an ufa ct urin g plant of Monarch pl ant lin es at Ananthapur. Quality: Quality is the dominating factor in the growth of sales. Well-equipped and quality laboratory and quality control office looks after the quality. Brand name: Out of five varieties of products offered by the organization, Nandyal Nandi pipes has got excellent local popularity as it symbolizes the region and the sacred bull. The remaining live got their impact in other states. Sizes: Various sizes ranging from 1/2 to 10 inches offered to customers. But for the purpose of cubic space utilization in trucks while a sport organization is adopting the technique like pipe in pipe. Warranties: No written warranties are given to customers expect an assurance that the product is reliable Payment period: Zero credit policy is adopted by the company and goods are not delivered unless cash remittance is made. The same policy is also applicable to authorize customers of Nandi Pipes Pvt. Ltd.., We believe that companies are about people more than anything else is. The group companies employ about 1500 people. Free accommodation is provided to most of the employees. Health services are also provided at free of cost. Other business interests of Nandi group include dairy product, information technology and education