Customer Satisfaction towards Modern Banking Services of Banks with Special Reference to Vellore

,V S Sivaprakash,S Venkatesh

doi:10.35940/ijeat.b3083.029320

Abstract

In the present day competitive banking atmosphere, banks recurrently assess their services and products for providing superior services and innovative products to their customers. At the same time, the demand for modern services is continuously mounting among all the segments of customers. The banks are using new and modern means for not only to absorb but also to hold the customers and attain competitive advantage over their rivals through making customers satisfied and loyal. The findings explicate that customers of banks are satisfied with internet banking, on-line banking, electronic transfer, core banking, inter bank transfer and utility payment services. There is significant difference between satisfaction towards banking services of banks and profile of customers. The satisfaction towards banking services of banks is positively, significantly and moderately inter related with loyalty of customers.

Highlights

The Indian banking sector has undergone tremendous transformation due to financial sector reform and this leads to opening up of banks and new challenges for banking operations across the types of banks (Nawaz, 2017)
Mean and standard deviation are computed for satisfaction of customers towards modern banking services of banks
The satisfaction of customers towards modern banking services of banks is given in Table-2

Summary

INTRODUCTION

The Indian banking sector has undergone tremendous transformation due to financial sector reform and this leads to opening up of banks and new challenges for banking operations across the types of banks (Nawaz, 2017). In such crucial times of increasing and sharp competition, it is very urgent and imperative that banks have to maintain their customer base (Abdul, 2015). To accomplish this and to increase their performance, banks have to create their strategies, policies and programmes towards enhancing satisfaction of customers noticeably (Mahalakshmi and Sarvanaraj, 2011). It is important to study satisfaction of customers towards modern banking services of banks in Vellore district

METHODOLOGY

Customers profile

CUSTOMERS PROFLIE AND SATISFACTION TOWARDS MODERN BANKING SERVICES OF BANKS

Findings

CONCLUSION