Customer Satisfaction Towards After Sales Service with Special Reference to Hyundai Motors Service Centre in Pune

Abstract

In the present study, researchers tied to find the level of customer satisfaction and the expectations of customers regarding the after-sales services of the Hyundai Motors Service Centre in Pune, city. The study requirement was that primary data be collected by using a questionnaire as a research tool, with five-point Likert scaled questions and multiple-choice rating questions. This data has been analyzed using an analysis tool. The study has helped to find important factors that influence customer satisfaction with the after-sales service of Hyundai cars. The research was thus performed to assess the level of customer satisfaction with the services provided at the service centres for Hyundai Motor owners in Pune city, wherein service centres were taken as a sample, which, according to the researchers, represented the population adequately. It was found that customers are highly satisfied with service quality of after-sales services and the level of customer satisfaction amongst the owners of Hyundai Motors.