Abstract

The beginning of the telecommunication business has been appealing not on time in Bangladesh when to compare Asian countries. The mobile telecommunication of serving is repetition on a yearly basis over the last two or three years. Now in our country four mobile phone operators, one is Robi. Most of the companies are offering diverse innovative packages and offer charge added services for satisfying the customer’s needs &demands. This research is the main objective to find out Customer’s satisfaction with Robi Axiata Limited in the Rajshahi University area. There are different ways which have an effect on the performance. The aim of this paper is to search crucial issues which regularly control the more level of performance of mobile users in the Rajshahi University area. Network of coverage, quality of the network, quality of internet, taxes, customer services, value-added services, payment system; encouraging offers are the utmost valuable issues that feelings customer fulfillment. Robi carries their work till now because of their different 4.5 packages.

Highlights

  • Majority of the person of Bangladesh are dreaming on digital

  • The main objective of this paper is to find out Customer’s satisfaction towards Robi Axiata Limited in the Rajshahi University area

  • According to sample it is originate that Robi has 35% markets share among users in Rajshahi University area

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Summary

Introduction

Majority of the person of Bangladesh are dreaming on digital. The quick improvement of telecommunication network quality to give better service for national development which fulfillment the mission and vision of digital Bangladesh in the 21st century. The last era has carried out the first tendency of the accurately mobile generation which is made every where mobile phones, short messaging service (SMS), and transferrable electronic aides (Jony et al, 2019). To develop of our economy telecommunication commercial sector is the flourishing sectors within ICT ministry. From of the four notable mobile phone operators Robi is to big contribution to our economy. The main objective of this paper is to find out Customer’s satisfaction towards Robi Axiata Limited in the Rajshahi University area. This paper is constructed from primary and secondary data. Mobile operators of Robi are the source of primary data in the region of Rajshahi university area. The quantity of 60 customers was surveyed over the critical judgement of sampling method to this questionnaire

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