Abstract
Facebook provides major value benefits to approaching 1 billion users around the globe. This research paper aims to analyze customer reviews on Facebook and their impact on a company’s reputation and sales. The paper examines how Facebook has transformed the way companies communicate with their customers and how customer reviews have become a critical element in shaping consumer behavior. Through a review of existing literature and analysis of customer reviews from various industries, this paper explores the role of customer feedback in building trust and credibility for a brand. This paper discusses the value of social media analytics in monitoring customer feedback and the impact of negative customer reviews on brand reputation. The findings of this research paper suggest that companies need to leverage customer reviews on Facebook to drive positive customer experiences, enhance their online image, and ultimately increase sales.
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