Customer Reviews on Facebook

Abstract

Facebook provides major value benefits to approaching 1 billion users around the globe. The company`s service has also played an important role in catalysing political change throughout the Arab world, and elsewhere, with long run economic benefits that are incalculable.We project that Facebook's worldwide user base will have grown to 1.4 billion by the end of 2016. No other company can boast a customer base that compares with this: when measured in terms of active users, worldwide reach or user engagement time. Facebook has over 2.7 billion monthly active users worldwide, which makes it a popular platform for businesses to communicate and interact with their customers. It provides businesses with an opportunity to reach out to a vast audience globally, engage with them, and build a loyal customer base. Customer reviews or ratings are one of the most critical features of Facebook that allow customers to share their experiences with a business. By leaving a review, customers can express their opinions, provide feedback, and rate the quality of the product or service that they received. Such reviews can be viewed by anyone visiting the business's Facebook page, making it a crucial factor for businesses to manage and maintain their reputation on this platform.