Abstract
Product concept generation and concept design are major activities for obtaining an optimal concept in new product development (NPD). A customer requirements driving new product concept generation method is addressed in this paper. This study proposes a new method to generate product concept, through which NPD team acquire customers’ requirement and product attributes. The new method is based on integrating of Naïve Bayes cluster and rough set theory (RST). It takes marketing strategy, business strategy into consideration, which makes new product development more effective compared with the traditional method. We believe that the proposed method will have a positive significance on the future new product development
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