Abstract
Due to the challenging competitive environment of higher customer satisfaction and building more loyalty, Resembles that Company and organizations are resorting to new marketing strategies to attract more and more of their customers. One of the strategies to achieve this goal is the strategy of relationship marketing and customer relationship management. Quality of work life and its relation to customer relationship management is studied in this paper. Due to this point quality of working life and the value system of customer relationship management as critical variables to be considered in the study of strategic management, the main research question is that the quality of work life what relationship has with customer relationship management in the Guilan province's social security? According to limitation and knows the number of society people, the sample volume that used in this research was done by helping the Morgan table. The amount according to the branches of social security Guilan province is equal to 254. Inferential statistical results showed that all independent variables have a positive relationship with customer relationship management.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Oman Chapter of Arabian Journal of Business and Management Review
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
