Abstract
The article analyses the customer attitude towards the qualities and benefits of organic agriculture production for farmers and customers in the Czech Republic, comparing the situation in 2016 and 2019. More than 2500 respondents were subject to the marketing research in the years 2016 and 2019. The data were processed using correspondence analysis and logistic regression. The research study shows that the number of respondents who consider organic food is growing; at the same time, there is a rather large share of consumers who believe organic food to be of better quality. The results show a favourable change in the popularity of organic food. While, in 2016, the main decisive factor in shopping for organic food was its price, in 2019, the main criterion, for the respondents, was quality, with the criterion of price being complemented by the perception of organic food as healthier than conventional food. At the same time, it was established that, the amount spent on organic food in 2019 was higher than that in 2016. This finding was in positive correlation with the increase in respondents’ income. For farmers, organic farming is a promising alternative to conventional agriculture due to a rising demand for organic produce.
Highlights
IntroductionPublisher’s Note: MDPI stays neutral with regard to jurisdictional claims in published maps and institutional affiliations
This research study shows a favourable change in the popularity of organic food in the Czech Republic as well
This research study shows that, in 2016, the respondents believed that organic food was primarily superior in quality and healthier than conventional food
Summary
Publisher’s Note: MDPI stays neutral with regard to jurisdictional claims in published maps and institutional affiliations. Consumers in the EU are increasingly paying attention to their food choices in light of sustainability [1], showing increasing preference for organic food over conventionally grown food [2,3,4]. The largest organic market is the one in the USA (42%), followed by Germany (11%) and France (9%) [5]. In the first decade of the 20th century, the organic market in the Czech Republic was of minor importance [6], whereas, currently (2019), its value reaches CZK 3.33 billion EUR 140 mil.) [7]. Several authors [8,9,10,11]
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