Abstract
This research aims is to identify the needs and desires of Cinema XXI customers in Semarang. As the largest market leader and cinema network in Indonesia, Cinema XXI must have the best quality of service. The population in this study were respondents with criteria that had watched at least at three XXI theaters in the Semarang City. The sample selection uses a purposive sampling method and from questionnaires, 138 respondents met the criteria. By using the Kano Model and integrated into the Quality Function Deployment method, it can be concluded that the highest influence on the increase in satisfaction level is the attribute of the quality of the image display on the cinema screen. Whereas the highest influence on the decline in the level of customer satisfaction is the attribute of the use of polite language and easily understood by officers when explaining / providing information to customers. And attributes that service providers prioritize for improvement are cleanliness and comfort of toilets.
Highlights
Entertainment spot are needed by the community to eliminate the burden of the mind due to work or activities that are crowded
About 88 percent or 342 cinemas came from the three giant cineplex cinema networks, Cinema XXI from Indonesia, CGV from Korea, and Cinepolis from Mexico, formerly known as Cinemaxx
The data will be entered into the KANO model category assessment table
Summary
Entertainment spot are needed by the community to eliminate the burden of the mind due to work or activities that are crowded. Today people prefer practical entertainment places, for example watching movies in theaters. The development of Cinema in Indonesia is very rapid because the development of the Indonesian film industry is increasingly showing a positive trend. Indonesia had at least 385 cinemas in early 2020. About 88 percent or 342 cinemas came from the three giant cineplex cinema networks, Cinema XXI from Indonesia, CGV from Korea, and Cinepolis from Mexico, formerly known as Cinemaxx. Hundreds of cinemas of the three giant networks are mostly located in the provincial capital, municipalities, and even the district capitals
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
