Abstract
Hotel design is one of the few tangible elements, that clients could see and assess before making an (online) purchase, therefore it is important to study its impact on the target clients. The current study aims to explore how customers perceive the design of lifestyle hotels, whether it creates additional value for the customer and which of its elements are most noticed and appreciated. The findings showed customers tend to appreciate most the comfort and the room interior design, with greater dominance of younger and female respondents to reflect that trend. Although not classified as a prime factor, hotel exterior and interior appearance proved its importance for the target clients of the lifestyle hotel segment
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