Abstract
This paper adopts a customer-oriented approach rather than a product-centric approach. It seeks to demonstrate how a customer-oriented hotel aesthetics approach can enhance shareholder value. The paper provides a variety of useful conceptual frameworks to show architects, interior designers and hoteliers how hotel aesthetics could be better aligned with corporate and business-level strategy. Kaplan and Norton's strategy map is used to illustrate how design (innovation) is only one of the key internal processes. The paper concludes with implications for practitioners and academic study.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
