Customer Loyalty of Nokia Mobiles; an Empirical Study Conducted In Pakistan

Abstract

Customer loyalty is a psychological motive which today’s managers are considerate about. Today in the world of competition, customer loyalty is the basic thing for the company’s survival. In this research paper, we study the variables which directly or indirectly affect the loyalty of the customer and these variables are the customer satisfaction, customer trust, and vendor communication, perceived value, perceived quality, relational benefits, and brand credibility. For this purpose, we conducted a self-administrated survey to collect the data. Data is collected from 150 respondents, and the study employed statistical analyses, such as reliability analysis and regression analysis. The results of the study show the positive significant relation with all variables except perceived value because of unsystematic errors. The other reason of this relation is that we do not target one product of Nokia mobiles specifically.