Customer Genetic Data for Business: Empowering Your Genes for Sustainable Product Development

Abstract

Recent advancements in genomics have opened up new opportunities for businesses to incorporate customer genetic data into their product and service offerings. From personalized beauty products to individualized music playlists, companies are using genetic data to provide hyper-personalized experiences for their customers. In addition to enhancing customer satisfaction, genetic marketing can also lead to more sustainable and eco-friendly business practices by enabling companies to target their products and services more precisely with fewer resources. However, the use of genetic data also presents challenges related to privacy, ethics, and regulation. This paper aims to explore the opportunities and challenges of integrating customer genetic data for sustainable product development and smart consumption, while also addressing the ethical and regulatory issues that arise with the use of genetic data in marketing