CUSTOMER EXPERIENCE IN DIGITAL BAKING SERVICES WITH SPECIAL REFERENCE TO RURAL AREAS IN RANGA REDDY REGION

Abstract

This article delves into the nuanced landscape of customer experience within the realm of digital banking, with a distinctive focus on rural areas. As technology continues to reshape the financial landscape, understanding the unique challenges and opportunities faced by customers in rural settings becomes imperative. This abstract explores the dynamics of digital banking in these regions, aiming to uncover insights that can guide policymakers, financial institutions, and technologists in enhancing the overall customer experience. KEYWORDS: Digitisation, Virtual Banking, Internet Banking, Rural Banking, Rural Consumers