Abstract
This paper explores the interplay among trust, IT utilization, knowledge absorption, and customer involvement in new product development and their impact on new product development performance. Based on an empirical analysis of 283 survey responses from global manufacturing firms, the study reveals key insights: (1) Trust and IT utilization positively influence knowledge absorption, with trust having a stronger impact; (2) Knowledge absorption directly enhances new product development performance; and (3) Customer involvement positively moderates the relationship between knowledge absorption and product new product development performance. This study enhances our understanding of new product development dynamics, illustrating how these factors collectively shape successful product development outcomes in the rapidly evolving business landscape.
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