Abstract
Islamic insurance is insurance based on sharia principles with help-to-help business (ta'awuni) and mutual protection (takafuli) among participants through the formation of a pool of funds (tabarru funds) which are managed in accordance with sharia to face certain risks. The development of insurance institutions today also makes the insurance situation more dynamic which requires insurance companies to continuously improvise and innovate in maintaining their customers. This study aims to examine the quality of service, religiosity and reputation in choosing sharia insurance. This study uses a quantitative approach, using multiple linear regression and data processing in SPSS 21 will help to achieve goals. The results of this study conclude that service quality has a significant positive effect on choosing sharia insurance, religiosity has a significant positive effect on choosing sharia insurance and reputation has a significant positive effect on choosing sharia insurance.
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