Customer care in selected academic libraries in Ghana

Abstract

This article reflects on a study done on the state of customer care in five selected academic libraries in Ghana. The study examined the prevailing customer care programmes – the policies, structures, practices, and the effects of customer care on the use of library products and services. Based on a pragmatic assumption, the researchers adopted a mixed-method research approach and a survey design with a sample of 3153 respondents which comprised three strata: students, faculty and library staff from the five selected academic libraries in Ghana. Data was largely collected with questionnaires and interviews were used to gather information from university librarians/heads of customer service. A document review instrument was used to confirm information provided by the respondents. The findings revealed that all five academic libraries had some form of customer care programmes. The article also established that customer care programmes contributed greatly to the improvement of skills, knowledge, experiences, and service performance of the academic library staff, which influenced the patronage of library products and services. However, the researchers identified inadequate financial resources, lack of written customer care policies, shortfalls in the customer care practices and training programmes as some of the challenges facing the implementation of customer care initiatives in academic libraries in Ghana. The article recommends developing written customer service policies and programmes specific to the provision of excellent customer services in academic libraries, adequate funding for regular customer service training of library staff and effective application of modern technology to enhance customer care in academic libraries.