Abstract
The research which was carried out on a sample of N = 344 respondents of different age and gender, using the X PANAS questionnaire to measure the basic and specific emotional states, calls attention to emphasized emotions of boredom and fear. Are there significant differences in the intensity of emotions of fear and boredom, depending on the age and gender of respondents? What is the causal link between the identified state and the optimum level of stimulation (ONS)? How does it reflect the creation of customer behavior trends? The research findings provide answers to these questions. Key words: Emotions, fear, boredom, customer behavior, optimum level of stimulation, locus of control, cultural pattern.
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