Abstract
The interplay of several elements influences a consumer'sdecision to purchase a product. The market is now mostlydriven by consumers. Consumers have a variety ofoptions from which to choose. The study sheds light on anumber of elements that the maker should emphasise inorder to entice potential buyers. The goal of this study is tolook into consumer knowledge, preferences, satisfactionassessment, and competition analysis in relation toAquasoft water Softener (EFL). To fulfil the goals, aDescriptive Research was done in many parts ofMaharashtra and few regions in Bhopal. A wellstructured questionnaire was filled out by 100 people intotal. Customers' satisfaction levels are influenced by threedimensions: product quality, price, and size, according tothe findings. Further findings reveal that there is aconsiderable link between the brand name and customerpreference. As a result, it has been suggested that thecorporation concentrate on brand awareness, productsupply, and distribution. Manufacturers are encouraged tobuild aggressive marketing strategies in order to boostconsumer satisfaction and encourage them to becomebrand loyalists.
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