Curriculum Development for fashion business education in Korean Universities

Abstract

Abstract In order to develop a new fashion business curriculum, this s tudy attempts to evaluate fashion business curriculum in both domestic and foreign school s and to analyze their existing training programs. The results of this study shows that the analysis of domestic fashion business curriculum shows that ‘in the field’ knowledge is in need for the new fashion education program where students can be more exposed to the industry environments especially in the area of markets, sales, distribu tion and management. Also, the analysis of fashion marketing curriculum of F.I.T and PARSO NS school of design demonstrates their emphasis on practical as well as academic pr ograms in marketing, distribution and merchandising. In addition, the research on sa les person training program reflects that future sales persons will need stronger knowledge in customer analysis, product display and shop management. Based on these findings, t his investigation proposes a revised second year fashion business undergraduate program. The academic program in this updated module will place heavier emphasis on s uch fields as marketing, distribution, product planning and sales management. Also recom mended is that the second year students will be exposed to real-world experience by participating in various internships and workshops offered by major companies in the fas hion field. Key Words : Fashion business curriculum(패션비즈니스교육과정), Fashion marketing (패 션 마케팅), Fashion Merchandising(패션머천다이징), Sales(판매), Distribution(유통)