CURRENT TRENDS OF THE IMPLEMENTATION OF INTELLIGENT AUTOMATED TECHNOLOGIES IN THE SPHERE OF RESTAURANT ELECTRONIC BUSINESS

Abstract

The article examines the modern trends of intelligent automated technologies in the restaurant business, which are currently one of the most relevant topics that have attracted the attention of owners and managers of the restaurant business. It has been found that the service quality indicators improve in the service sector thanks to the automation of interaction with customers, which in turn leads to an increase in the level of satisfaction of consumers who are ready to invest in positive emotions. The study analyzes the current state of intelligent automation in the restaurant sector and provides a systematic assessment of the potential of innovative processes. For this, the market of intelligent automation in the restaurant business was analyzed, which creates a basis for future research and strategic planning. It was found that in the modern digital environment, the possibilities of automating work processes in the restaurant business constitute a significant specific weight. This direction, which has largely remained out of academic research until now, is attracting the attention of both the corporate and scientific worlds. It was found that intelligent automation plays a key role in improving the processes of service, management and marketing in the restaurant sector. The application of intelligent technologies will help automate many processes in the restaurant business that were previously performed manually. It is well-founded that thanks to means of intelligent automation, such as mobile applications, kiosks and chatbots, the way of serving guests is changing, and modern software simplifies the management of the restaurant business. The results of the analysis of modern trends of intelligent digitization in the restaurant business and the assessment of the possibilities of their practical implementation will contribute to increasing competitiveness and meeting the needs of the modern consumer of restaurant services. Thus, innovations aimed at the digital transformation of customer service tools have a positive impact on quality parameters, which become a key competitive advantage in the service sector.