Current trends in Ukrainian household savings using banking products

Abstract

Paper purpose is to develop the theoretical and practical principles of forming household savings using modern banking services. After all, temporarily free funds of the population are a source for ensuring its well-being and formation of investment capital in the economy. Methodology of research. Achieving this goal is based on the following research methods: dialectical approach, induction and deduction, analysis and synthesis, logical approach, vertical and horizontal analysis, trend analysis, graphical method. Findings. Household savings are structured in the form of bank deposits by maturity and deposit currency. An in-depth analysis of the current state and tendencies of banks’ deposit resources development in terms of their attraction from the household sector is conducted. The causes and effects of savings formation as bank deposits in the current economic conditions in Ukraine are identified. The peculiarities of domestic households savings behavior are revealed. The main factors influencing the process of mobilizing household savings by banks are identified. Theoretical and practical principles of forming household savings using modern banking services are developed. Practical value. The conducted analysis of mobilized as bank deposits household savings showed population stable demand for deposit services. The main problems that hamper the development of economically active household savings are identified: population poverty, crisis expectations, low level of trust in banks in the long run. Tactical measures for improvements of banks deposit activity are offered. The main results of the study are practical importance for the financial management of Ukrainian banks during implementation their deposit policies. Keywords: savings, deposits, banks, households, financial resources. REFERENCES 1. Veremchuk, A. V. (2019). Finansova inklusia ta oshchadna povedinka naselennia Ukrainy [Financial inclusion and saving behavior of Ukraine’s population]. 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