Abstract
Tourism is one of the largest U.S. industries, serving millions of international and domestic tourists yearly. Tourists visit the U.S. to see natural wonders, cities, historic landmarks, and entertainment venues. Americans seek similar attractions as well as recreation and vacation areas. Tourism competes in the global market, so it is important to understand current trends in the U.S. travel industry. Therefore, this article offers insight into important trends and suggests strategies for policy makers involved in the travel and tourism industry.
Highlights
“Life is a journey.” How often have we heard that phrase or used it ourselves? It has been noted that it is humankind’s most appropriate metaphor
The travel and tourism industry is one of the few industries credited with producing a positive trade balance for the U.S economy
Tourism competes in a global market, and it is important to understand the current trends in rap — Rio de Janeiro 44(5):1125-137, Set./out. 2010
Summary
“Life is a journey.” How often have we heard that phrase or used it ourselves? It has been noted that it is humankind’s most appropriate metaphor. International travelers to the United States spend $107.9 billion every year. Outbound market: The overall United States outbound market grew by 1% last year to a total of 64 million U.S residents traveling abroad, enabling it to post the fourth successive record for total U.S outbound travel This growth came entirely in travel to overseas regions, excluding Canada and Mexico, which experienced declines of one percent and three percent respectively (Otti, U.S Travel & Tourism Statistics Outbound). Outbound travel continues to lag when compared to other nations, most those in Europe Alarmed by this deteriorating situation, the U.S travel and tourism advisory released a report recommending a nationallycoordinated marketing and advertising campaign that communicates the common qualities of U.S destinations to stimulate growth in the tourism industry. 1/3 of respondents to Expedia’s 2005 survey reported that they did not take all their vacation days
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